To be trendy or not to be trendy…is this even a question?

All too often when the words ‘business’, ‘meeting’, ‘conference’ or  ‘training’ come to mind a gray room with a white board, easel and cushion back plastic chairs are pictured…in other words, the immediate stereotype of these events being stuffy or boring steer employees morale into the ground before they even enter the venue!

So how does one stay on top of trends to essentially create a jaw dropping (or at least mind shifting) experience for the associates attending?

Here are a few avenues DbD takes to ensure the latest trends are not passing under our radar…

Whether this time is used as a breather from work, or to stimulate the creative juices, we here at DbD realize it is essential to set aside a moment each day to peruse the latest headlines in our industry. This shouldn’t be done mindlessly; instead we keep our subscriptions targeted and have a handful of internet resources we continually turn to. Forms of media such as; the internet, magazines, electronic newsletters and various publications explore the most cutting edge trends.

DbD also has active involvement in regional and national associations for our industry, this specifically being Meeting Professionals International (MPI). Belonging to this organization gives us access to information and trends beyond their print and electronic media…our team members continually attend events such as conferences, tradeshows, seminars and educational sessions put on by this industry leading organization as well as others! We have taken away some of our most awe-inspiring aspects of an event from MPI’s annual conferences.

We also stay on top new fads and the latest crazes by joining forums and newsfeeds through different forms of social media (here we go again!). By belonging to various groups on Facebook, LinkedIn, iMeet, and so on-we are able to directly connect with other industry professionals and read about what they are doing to stimulate attendees, and what hasn’t worked so well for them….

 But- most importantly, we expand our knowledge of trends in the industry by trying new things! Like the old saying goes…’sometimes, you’ll never know until you try.’ So we are always trying to ‘think outside the box’ to bust the myth that meetings and conferences have to be dry.

An overwhelming trend to simply be ‘different’- especially with the hard economic times, and the constant battle to ‘go green’ have a strong pull in our industry- STAY TUNED to see how DbD and the events industry in general has put some of these things into effect…

 Until next time!

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